Main task:
- Launching, optimizing, and scaling Google Ads and Meta Ads campaigns (Search, Shopping, Performance Max, Facebook/Instagram);
- Daily performance monitoring and proactive bid/budget adjustments;
- Setting up accurate conversion tracking through GTM and GA4;
- Preparing regular performance reports with insights and action plans;
- Building advertising strategies tailored for U.S. and Ukrainian e-commerce businesses;
- Conducting keyword research and audience segmentation;
- A/B testing creatives, ad formats, and landing pages to improve performance;
- Collaborating with designers and content creators on ad materials;
- Participating in strategy sessions and providing PPC expertise;
- Communicating with account managers and presenting campaign performance to clients.
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